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Business Personas

Business Personas: The Key to Better Understanding your Employees

When you understand your employees’ personas, using a talent profile, you can leverage that data to improve self-awareness, enhance team collaboration, elevate emotional intelligence, actively manage culture, and make better hires.  Chances are you’ve heard of customer or buyer personas before. Basically, they’re profiles that define the segments within your target audience — used for discovering ways to better connect with potential customers and improve brand engagement. Once reserved for marketing, sales, and product organizations, […]

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