Transform Your Culture

Growing start-up or expanding small business. Mergers, acquisitions & reorganizations. New leadership. Burnt-out employees. They all have their unique challenges, but the one thing they all have in common is their strain on culture.

With a strained culture, it’s hard to drive results. Our culture and talent intelligence system helps you align culture to business strategy so you can drive better organizational effectiveness.

Navigating Culture Change

The Challenge with Culture

Aligning People to Culture & Strategy

If you ask 100 people to define their organizational culture, you’ll likely get 100 different answers. The definition of culture can be elusive, so posting your flexible work week, dress-down Fridays, or a belief in diversity & inclusion on a website is not particularly insightful for prospective or current employees.

Culture doesn’t have to be so elusive. It’s simply the collective behaviors, motivators, values, and work energizers of your employees – manifested by all of the interactions – good and bad – between team members each day.

And just like other business outcomes, culture is in fact measurable and manageable, and the opportunity to change it is achievable. 

The Missing Element: Measuring Culture

You must first decide what that culture looks like:

  • What is the target culture?
  • How do we want people to treat each other?
  • What does belonging really look like?
  • How do we want people to feel after any interaction here?

You can baseline the current culture by assessing behaviors, motivators, and work energizers of each team member. This establishes the team’s strengths and gaps, while also revealing why particular issues might exist. With that data on gaps, you can then establish an ideal target culture that gets you closer to your aspirational culture.

The Solution for Evolving and Sustaining
Your Optimal Culture

Establishing, sustaining or transforming your culture is achievable, but unfortunately there are forces at play that undermine those efforts – and we’re all familiar with them:

  • Leadership Changes: at the executive and team leader levels can create change fatigue and disrupt employee productivity.

  • Mergers & Acquisitions: create organizational uncertainty and produce stress and anxiety for team members.

  • Economic Downturns: or even bad quarterly results cause people to fear downsizing and worry about job security.

The good news is that managed culture can survive these common, cyclical changes. To effectively manage your culture, you must:

  • Establish your culture baseline
  • Determine a target culture based on strategy and goals
  • Identify gaps and hire or develop employees to fill gaps
  • Measure, monitor, make adjustments 

How Humantelligence Does It

Your team or company culture is the collective behaviors, motivators, values, and work energizers of its employees. When a team shares purpose and is aligned on goals & strategy, team members will be more deeply engaged in their work, and productivity will increase. Our tools are designed to help you measure, manage, and hire for your culture so you can better engage your teams, even during potential disruptions :

  • Culture Playbook
    Operationalize culture building using a simple three-step process, repeated monthly, that any team can follow without facilitation or training to pinpoint strengths, identify gaps, and align the team on goals
  • Talent Profiles
    Deep personality summaries revealing preferred behaviors, motivators, and work-energizers for greater self-awareness and better collaboration with others
  • Collaboration Tips
    Curated sequences of bite-sized tips to promote mutual understanding
  • 1:1 Comparisons
    Focused comparison to better understand how to work with someone
  • Team Member to Overall Team Comparison
    Mapping to help leaders manage conflict with any team member
  • Comparison Maps
    Team comparisons to quickly identify and leverage strengths & diversity of thought
  • EQ Everywhere
    Custom communication insights integrated into your everyday tools, like Outlook, Gmail, Teams, Slack, and more, for ongoing relationship building.

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