Juan Luis Betancourt

CEO & Board Member

Success Statement

I am motivated by Freedom and Helping, I work in Steady and Deliberate ways, and my ideal work allows for New Solutions and Working with Facts.

Why did I join Humantelligence?

Throughout my life, I have been looking for an opportunity to leverage my fortunate and varied business experiences to help change the world and make it a better place for the average person. When I came upon Humantelligence, I realized it was truly innovative in how it could improve productivity, increase motivation and lower unwanted turnover. Having worked in the software industry for four years in the past, I saw how most human capital management systems only automate administrative processes; but they do not help maximize employee engagement and productivity. Humantelligence will be the first solution of its kind — at an accessible price point — that will change the way work is done around the world, make companies more profitable and create a win-win-win for companies, their workforces and their customers.

More about Juan

Juan is the CEO of Humantelligence. His experience in human capital advising was developed while a partner at Korn/Ferry International and Heidrick & Struggles. Previously, he had a global career as a general manager (US, France, Germany, Brazil, Mexico, Argentina, Dubai). He also worked at Siebel Systems (now Oracle) and at Procter & Gamble, in both the US and Latin America. While at Puma, AG, as Chief Marketing Officer & Strategy Officer based in Germany, he was responsible for re-launching the Puma sports brand globally.


Prior to his executive search career, Juan Luis was a senior-level executive in global, world-class retail and consumer companies, such as Procter & Gamble, Reebok, Puma, and Decathlon (part of the Auchan Group). While Head of Strategy & Global Brand Management at Puma in Germany, Juan Luis re-launched the previously bankrupt Puma brand worldwide, helping to re-enter the US market, Latin America, and repositioning the brand across the globe, helping Puma achieve one of the most successful consumer brand turnarounds in the past 20 years. While in the retail industry, Juan was CEO of the US division of Décathlon, the world's largest sports retailer and second-largest sporting goods manufacturer, as well as being a member of the executive operating committee board, directly overseeing global initiatives that impacted retail operations, product ranges, IT, human resources, merchandising, expansion, real estate, logistics and the supply chain for a $15 billion, 70,000 employees global retail group. Juan Luis brings to Humantelligence technology/software experience from his time working in business development alliances for Siebel Systems (now Oracle), early on as Tom Siebel defined and led the CRM (customer relationship management) software revolution. During these 25+ years of experience, Juan Luis has worked for 15 years across Europe (Germany, France) and Latin America (Brazil, Argentina, and Mexico), as well as in the United States.


Juan Luis received an MBA from The Wharton School and an MA in International Management from The Lauder Institute, both from The University of Pennsylvania. He also received a bachelor's degree in economics from Harvard University. Juan Luis is a board member of the Miami Theatre Center (MTC), bringing leading theatre performances, training, and culture to the community of South Florida. He also part of the organization of the Wharton and Harvard Alumni Associations in South Florida.

Interested in trying out Humantelligence?